If you own a website then you will find yourself quickly becoming a jack of all trades. Suddenly you are a writer, a promoter, a web designer, a programmer and more and all these jobs are things that you will not necessarily have any experience in to begin with.
This can show more than anywhere when it comes to writing. A website lives and dies by its content, and if you want people to come to your site the you need to have something to offer them which normally comes in the form of content - relevant and/or interesting articles and editorial that they can read and enjoy and that will bring them back to the page time after time.
At the same time it is also important that you provide lots of content from an online marketing perspective. This way you will be able to get links on other sites (in exchange for your writing) and you will be able to help Google search and index your pages so that people find them when they use the engines. You can of course use your web marketing services to handle this aspect for you, but in many cases you will find yourself having to write yourself at least some of the time. It is a part of web marketing, but also many other aspects of owning a website then.
So what happens when you find yourself looking at that empty page with the sound of the clock ticking loudly in your ear and your mind blanker than it probably ever has been? This is what's known as 'writers' block' and it's somewhat akin to 'the wall' for runners, or 'the yips' in golf - a psychological barrier that prevents you from doing what you want to do and that can become almost career-ending when chronic.
What you need to do in these cases is to find a way to beat the block and to get out of this cycle. Here are a couple of ideas.
Go Away and Come Back: Like anything, sometimes you need a break from writing. If you find yourself reaching burnout, then this won't be productive for anyone, and you're better going away to recharge and then coming back. Even if it's just a ten minute walk around it might help - but don't do it more than once or it will just become an excuse for procrastination (you will in all likelihood know when it has reached this point).
Change What You're Writing: If you article title is the 'the history of iron pipes' then there is probably a good reason for your writers' block - what you're writing is really boring. If you can't be bothered to write it though, imagine how other people are going to feel when they come to read it. You need then to make sure that you come up with a way to make your article more interesting. How about 'the history of the iron bar, told in rhyme'? Even if it's just for web marketing purposes, put some effort into making your articles interesting.
Look for Inspiration: If you really can't think of what to write or how to make it engaging, then you might want to take inspiration from other sites or magazines. Look for their titles, then just put your own spin on them.